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KMID : 1148320170020010056
Journal of Korean Association for Qualitative Research
2017 Volume.2 No. 1 p.56 ~ p.63
Understanding and Application of Qualitative Content Analysis
Son Haeng-Mi

Abstract
Purpose: The purpose of this study was understanding of Qualitative Content Analysis (QCA), according to theoretical foundation.

Methods: QCA explained concepts and procedures systematically, through literature review and researcher`s analytical thinking.

Results: QCA was one of the various qualitative research techniques, in which meanings can be derived from the text and various material such as video, articles, and books etc. QCA classified three approaches, including: conventional, directed, and summative content analysis. Despite there being no systematic rule of analysis of QCA, the process of the QCA was suggested as: preparation, organizing, and reporting phase. It is of great significance that unit of analysis was selected during preparation phase. Both, coding and categorization were generated during the organizing phase. Analyzing the process and results were described with either conceptual map or model during the Reporting Phase. Results showed that the differences of the application between QCA and thematic analysis, along with grounded theory. The trustworthiness was affirmed for the validity of the results.

Conclusion: Researchers who want to apply the QCA require understanding of its method, sufficiently. It is emphasized that QCA should exhibit the researcher`s interpretation from the data in some degree, in order to not defect the essentiality of qualitative research.
KEYWORD
Qualitative research, Literature review, Grounded theory
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